The Eleventh Commandment: Transforming to "Own" Customers
Description:
How many of today's leading corporations are successfully winning back old customers and attracting new ones
The new purchasing patterns of disenchanted customers and the demise of brand loyalty have compelled many endangered corporate giants to radically alter their thinking about product design and marketing. This book describes how leading companies such as IBM, Nestle, Dupont, AT&T, and Panasonic have stopped creating products for "buyers" and have started considering the long-term needs of users.
* Packed with real-world cases which demonstrate crucial ideas, tools, and techniques in action at leading firms
SANDRA VANDERMERWE (London, England) holds a chair in Management at the Management School Imperial College, London. Her latest book is Tin Soldiers to Russian Dolls.
Best prices to buy, sell, or rent ISBN 9780471958239
Frequently Asked Questions about The Eleventh Commandment: Transforming to "Own" Customers
The price for the book starts from $5.42 on Amazon and is available from 10 sellers at the moment.
If you’re interested in selling back the The Eleventh Commandment: Transforming to "Own" Customers book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the The Eleventh Commandment: Transforming to "Own" Customers book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.