The Blueprint For Franchising A Business

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The Blueprint For Franchising A Business image
ISBN-10:

0471856177

ISBN-13:

9780471856177

Edition: First Edition
Released: Oct 29, 1987
Publisher: John Wiley&Sons
Format: Hardcover, 256 pages

Description:

Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.

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