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Product Management: Strategy and Organization (Wiley/Hamilton Series in Marketing)

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ISBN-10:

0471682357

ISBN-13:

9780471682356

Author(s): Pessemier, Edgar A.
Edition: Revised
Released: Jan 01, 1977
Publisher: John Wiley&Sons
Format: Paperback, 478 pages
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Description:

An integrated approach to product management, incorporating managerial and analytical approaches. Describes each step in the product management process from a managerial point of view and presents formal decision aids to improve product performance. The totally rewritten new edition includes a new chapter on pre-test market estimates of the acceptance of potential new products and new material on strategy formulation and technological forecasting.

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