Winning the Countertrade War: New Export Strategies for America
Description:
Countertrade is a powerful form of reciprocal trading commonly used in international markets--but it is skillfully practiced by only a few companies in the U.S. Through a series of fascinating studies, this book shows how American companies can win more export sales through countertrade and, incidentally, how countertrade can improve the U.S. trade deficit.
Best prices to buy, sell, or rent ISBN 9780471632528
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