The Marketing Sourcebook for Small Business
Description:
How to increase market share by positioning your company to the buying public, from the best-selling author of Marketing on a Shoestring. Presents practical approaches, backed up by examples and case histories. Describes how businesses can create and maintain a ``position'' in the public mind, without having to continuously devise new marketing strategies. Based on the author's work with over 250 small- to medium-sized companies.
Best prices to buy, sell, or rent ISBN 9780471615125
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