The Economics of Strategy

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The Economics of Strategy image
ISBN-10:

0471598496

ISBN-13:

9780471598497

Edition: 1
Released: Dec 15, 1995
Publisher: wiley
Format: Hardcover, 800 pages

Description:

This comprehensive book applies modern economic principles to study a firm's strategic position. It focuses on a company's boundaries economics, transactions costs, economies of scale and scope and diversification, as well as industrial organization economics. It also covers strategic positioning and dynamics associated with internal organization.

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