The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program

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The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program image
ISBN-10:

0471553875

ISBN-13:

9780471553878

Author(s): Kremer, John
Edition: 1
Released: Apr 09, 1992
Publisher: wiley
Format: Paperback, 288 pages
Related ISBN: 9780471553861

Description:

Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.

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