How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

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How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune image
ISBN-10:

0471551945

ISBN-13:

9780471551942

Edition: 1
Released: Mar 01, 1992
Publisher: wiley
Format: Hardcover, 336 pages
Related ISBN: 9780471551935

Description:

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

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