How to Make Money in Mail-Order

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How to Make Money in Mail-Order image
ISBN-10:

0471515329

ISBN-13:

9780471515326

Author(s): Wilbur, L. Perry
Edition: 1
Released: May 01, 1990
Publisher: wiley
Format: Paperback, 228 pages
Related ISBN: 9780471515296

Description:

This guide to planning, implementing, and developing a successful mail order business shows how to share in the profits of the mail-order boom. The author offers an abundance of ideas for product items, services, and novelties and emphasizes the importance of planning a strategy for growth. Covers an array of direct mail approaches that help readers learn how to tailor their ads to bring in more orders and increase profitability. Touches on an exceptionally broad range of topics critical to the success of a mail-order operation, and includes catalog guidelines and examples, discussion of mailing list strategy, a close look at some money-making plans and programs currently being sold by mail, and suggested ways of finding the money to expand a business.

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