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Management by Menu

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Management by Menu image
ISBN-10:

0471475777

ISBN-13:

9780471475774

Author(s): Kotschevar, Lendal H.; Withrow, Diane
Edition: 4
Released: Aug 10, 2007
Publisher: wiley
Format: Paperback, 432 pages
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Description:

Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the “big picture” behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.

Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book.

Best prices to buy, sell, or rent ISBN 9780471475774

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