Festival and Special Event Management (Wiley Australian Tourism Series)

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Festival and Special Event Management (Wiley Australian Tourism Series) image
ISBN-10:

0471421820

ISBN-13:

9780471421825

Edition: 2
Released: Jan 01, 2002
Format: Paperback, 448 pages

Description:

Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation. Festival and Special Event Management 2nd edition provides a comprehensive overview of the theory and procedures associated with the management of festivals and special events. The new edition features new developments, professional ?tools? and a discussion of the role of technology.

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