Mining the Web: Transforming Customer Data into Customer Value
0471416096
9780471416098
Description:
Introduces business and technical managers to the exciting new frontier in database technology
Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.
Best prices to buy, sell, or rent ISBN 9780471416098
Frequently Asked Questions about Mining the Web: Transforming Customer Data into Customer Value
The price for the book starts from $25.50 on Amazon and is available from 8 sellers at the moment.
If you’re interested in selling back the Mining the Web: Transforming Customer Data into Customer Value book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Mining the Web: Transforming Customer Data into Customer Value book, the best buyback offer comes from and is $ for the book in good condition.
The Mining the Web: Transforming Customer Data into Customer Value book is in very low demand now as the rank for the book is 8,863,504 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.