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Intellectual Property, 2001 Cumulative Supplement: Licensing and Joint Venture Profit Strategies (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics)

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Intellectual Property, 2001 Cumulative Supplement: Licensing and Joint Venture Profit Strategies (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics) image
ISBN-10:

0471390453

ISBN-13:

9780471390459

Author(s): Smith, Gordon V.; Parr, Russell L.
Edition: 2
Released: Mar 15, 2001
Publisher: wiley
Format: Paperback, 128 pages
Related ISBN: 9780471140283
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Description:

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent. (This book is supplemented annually.)

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