Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers
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"The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency 'creatives,' or account managers. I heartily recommend it."
—Ed Papazian, President, Media Dynamics, Inc.
"In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands-on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences."
—Russ Winer, Professor of Business, University of California, Berkeley
Best prices to buy, sell, or rent ISBN 9780471389972
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Frequently Asked Questions about Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers
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The Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers book is in very low demand now as the rank for the book is 8,939,864 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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