Web Developer.com(r) Guide to Producing Live Webcasts
0471294098
9780471294092
Description:
A total hands-on guide to producing interactive live webcasts Here's all the practical information you need to create exciting online broadcasts that take full advantage of the Web's unique interactive nature. Webcasting pioneers Novak and Markiewicz offer an honest appraisal of the capabilities and limitations of current webcasting technology. They acquaint you with the various forms of webcasting now possible. And they use fascinating case studies to show you what today's most successful webcasters are up to. Focusing on webcasting production, they tell you everything you need to know about:
* Datacasts, wordcasts, audiocasts, animacasts, and videocasts
* Webcasting hardware, software, and development tools
* Assembling and managing a webcasting team
* Using e-commerce technology to make webcasting a paying proposition
* Scheduling broadcasts, managing venue operators, and working with performers, copyrights, and other day-to-day issues
* Successful webcast publicity, marketing, and promotion
* The future of webcasting and the impending consolidation of traditional broadcast media and the Internet into one medium
Wiley Computer Publishing. Timely. Practical. Reliable. Visit our Web site at www.wiley.com/compbooks/ The companion Web site at www.wiley.com/compbooks/novak supplies you with:
* Links to webcast multimedia players, servers, and authoring tools
* Demo versions of audio/video. streaming and media management software
* Hundreds of links to webcast resources and live Internet broadcast sites
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