A Branded World: Adventures in Public Relations and the Creation of Superbrands
Description:
In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.
Best prices to buy, sell, or rent ISBN 9780471263661
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- A Branded World: Library EditionLevine, MichaelEdition:UnabridgedISBN-13:9780786126651
- A Branded World: Adventures in Public Relations and the Creation of SuperbrandsMichael LevineISBN-13:9780471432883
- A Branded World: Adventures in Public Relations and the Creation of SuperbrandsLevine, MichaelEdition:Library ed.ISBN-13:9780786187140
- A Branded World Lib/E: Adventures in Public Relations and the Creation of SuperbrandsLevine, MichaelEdition:UnabridgedISBN-13:9780786188420
- A Branded World: Library EditionLevine, MichaelEdition:UnabridgedISBN-13:9780786126651
- A Branded World: Adventures in Public Relations and the Creation of SuperbrandsMichael LevineISBN-13:9780471432883
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