Web Marketing Cookbook

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Web Marketing Cookbook image
ISBN-10:

0471179116

ISBN-13:

9780471179115

Edition: 1
Released: Mar 28, 1997
Publisher: wiley
Format: Paperback, 410 pages

Description:

Marketing guidelines and templates that allow any-size company to market over the Web

This book is written for marketing professionals who need to deliver promotional materials over the Web, but have not acquired the technical expertise. It shows how to target audiences around the world and includes Web marketing suggestions for twelve different industries. CD-ROM includes ready-to-use templates for the different marketing applications included in the book.

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