Starting on a Shoestring: Building a Business Without a Bankroll

This bestselling guide has shown thousands how to start a businesswith little or no money down

If you've dreamed of starting your own business, but feltdiscouraged by a lack of start-up money, Starting on a Shoestringis exactly the book you need. Now in a new edition that reflectsthe business climate of the '90s, this authoritative,straight-talking book gives you the real-world business advice youneed to start, grow, and survive. It takes you step by step throughthe entire process, asking you questions, helping you plan, andgiving you valuable guidance at a fraction of what consultantswould charge. In this edition, you'll find new chapters on how todeal with the Small Business Administration and venture capitalfirms.

You'll also learn:
* How to test your business idea to see if it's right for you
* How to find the best sources for raising capital and how toapproach them
* How to avoid the common traps and misconceptions of startingup--six common myths
* What you need to know before taking on a partner
* How to get set up: where to find bargains on equipment, theadvantages of leasing, dealing with suppliers, the value ofconsignments, and more
* How to advertise and market on a shoestring: free mediapublicity, generating word-of-mouth, creating a prestige imageinexpensively
* Much, much more

Starting on a Shoestring gives you a wealth of vital informationyou'll find in no other book--it's your first smart move towardsuccess in your own business.