Customer-Driven Strategy: Winning Through Operational Excellence

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Customer-Driven Strategy: Winning Through Operational Excellence image
ISBN-10:

0471132179

ISBN-13:

9780471132172

Released: Sep 01, 1992
Publisher: wiley
Format: Hardcover, 304 pages
Related ISBN: 9780939246267

Description:

This indispensable resource presents a straightforward technique to evolve a customer-driven perspective from new product development in order to effectively manage the supply chain. Explains how to leverage continuous improvement initiatives to attain higher levels of performance, create accurate performance measures and maximize the market impact of novel product releases. Includes examples from leading companies.

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