Marketing Management: Strategy and Cases (Wiley Medical Publication)
Description:
A comprehensive text and case book focusing on the problems of planning, coordinating and executing the marketing program. Fourty-four cases, including 25 new ones and 19 involving multinational corporations, add realism and a practical dimension to the course. Both the text and cases encourage the analysis of data and sophisticated decision making.
Best prices to buy, sell, or rent ISBN 9780471098478
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DALRYMPLE, DJ
Edition:2nd
ISBN-13:9780471010982
Marketing Management: Text and Cases (Wiley Series in Management)
Dalrymple, Douglas J.
Edition:2nd
ISBN-13:9780471036067
Marketing Management: Text and Cases (Wiley/Hamilton Series in Marketing)
Dalrymple, Douglas J.
Edition:First Edition
ISBN-13:9780471191308
Marketing Management: Text and Cases
Dalrymple, Douglas J.; Parsons, Leonard J.
Edition:7
ISBN-13:9780471332381
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