Corporate strategy and planning
ISBN-10:
0470989351
ISBN-13:
9780470989357
Description:
From the Preface on page v: "This book sets out to review within one volume the state of the art in Corporate Planning and to suggest ways in which the planning process might develop in the 1980s. Its aim is to provide a conceptual basis for the acquisition of corporate planning skills. Experienced managers can regard the book as a guide to the use of Corporate Planning in managing their enterprises. Management students and researchers will find it a convenient summary of new developments in thinking and practice...."
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