Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment

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Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment image
ISBN-10:

0470848901

ISBN-13:

9780470848906

Author(s): Steger, Ulrich
Edition: 1
Released: Jan 06, 2003
Publisher: wiley
Format: Hardcover, 320 pages

Description:

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

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