Customers Are People ... The Human Touch

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Customers Are People ... The Human Touch image
ISBN-10:

0470848898

ISBN-13:

9780470848890

Author(s): McKEAN, John
Edition: 1
Released: Dec 30, 2002
Publisher: wiley
Format: Hardcover, 324 pages

Description:

Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.

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