Welcome to the Creative Age: Bananas, Business and the Death of Marketing

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Welcome to the Creative Age: Bananas, Business and the Death of Marketing image
ISBN-10:

047084499X

ISBN-13:

9780470844991

Author(s): Earls, Mark
Edition: 1
Released: Aug 02, 2002
Publisher: wiley
Format: Hardcover, 292 pages

Description:

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

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