The Power of the Tale: Using Narratives for Organisational Success

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The Power of the Tale: Using Narratives for Organisational Success image
ISBN-10:

047084227X

ISBN-13:

9780470842270

Edition: 1
Released: Mar 12, 2002
Publisher: wiley
Format: Hardcover, 320 pages

Description:

" . . . I thoroughly endorse the book. . . Fairtlough is an excellent thinker."
Napier Collyns

"Takes Arie de Geus's thinking forward . . I have no hesitation in recommending it for publication."
Gill Ringland

"The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box."
Arie de Geus

Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.

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