Strategy for Success in Asia: Mastering Business in Asia

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Strategy for Success in Asia: Mastering Business in Asia image
ISBN-10:

047082137X

ISBN-13:

9780470821374

Edition: 1
Released: Feb 18, 2005
Publisher: wiley
Format: Paperback, 228 pages

Description:

In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance of alliances. One of the first books to offer a perspective effective company strategy and how local and multinational companies can achieve strategic success in Asia. This important book is for anyone who has a stake in Asia or has plans to do business in it.

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