Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
Description:
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies.
The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee.
The highly prestigious panels of contributors include:
Jean-Claude Larréché – INSEAD
Veronica Wong – Aston Business School
John Quelch – Harvard Business School
Susan Hart – Strathclyde Graduate Business School (SGBS)
Michael Baker – Emeritus Professor SGBS
Tim Ambler – London Business School
Tony Cram – Ashridge
Table of Contents:
PART I
Principles of Value Creation
1 Marketing and Shareholder Value
2 The Shareholder Value Approach
3 The Marketing Value Driver
4 The Growth Imperative
PART II
Developing High-Value Strategies
5 Strategic Position Assessment
6 Value-Based Marketing Strategy
PART III
Implementing High-Value Strategies
7 Building Brands
8 Pricing for Value
9 Value-Based Communications
10 Value-Based Marketing in the Digital Age
Best prices to buy, sell, or rent ISBN 9780470773147
Frequently Asked Questions about Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
The price for the book starts from $7.27 on Amazon and is available from 26 sellers at the moment.
If you’re interested in selling back the Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value book, the best buyback offer comes from and is $ for the book in good condition.
The Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value book is in very low demand now as the rank for the book is 3,456,975 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.