Marketing Research Kit for Dummies
047052068X
9780470520680
Description:
Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.
Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research.
- Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups
- Fully explains the process of sampling, analyzing data, and reporting results
- Features tips on developing questionnaires for face-to-face, Internet, and postal surveys
- Helps you keep an eye on your competition and analyze their results
When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Frequently Asked Questions about Marketing Research Kit for Dummies
The price for the book starts from $6.77 on Amazon and is available from 23 sellers at the moment.
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The highest price to sell back the Marketing Research Kit for Dummies book within the last three months was on November 12 and it was $1.51.