Research Methods for Everyday Life: Blending Qualitative and Quantitative Approaches with SPSS Essentials Set (Research Methods for the Social Sciences)

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Research Methods for Everyday Life: Blending Qualitative and Quantitative Approaches with SPSS Essentials Set (Research Methods for the Social Sciences) image
ISBN-10:

0470507853

ISBN-13:

9780470507858

Edition: 1
Released: Feb 24, 2009
Publisher: Jossey-Bass
Format: Paperback, 0 pages

Description:

This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and engaging examples that reinforce the reading and understanding of social science research. Your Turn boxes contain activities that allow students to practice research skills, such as sampling, naturalistic observation, survey collection, coding, analysis, and report writing.

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