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Global Marketing Management

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Global Marketing Management image
ISBN-10:

0470381116

ISBN-13:

9780470381113

Author(s): Kotabe, Masaaki (Mike); Helsen, Kristiaan
Edition: 5
Released: Jan 07, 2010
Publisher: wiley
Format: Paperback, 752 pages
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Description:

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.” The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today.

Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

Best prices to buy, sell, or rent ISBN 9780470381113

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