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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly image
ISBN-10:

0470379286

ISBN-13:

9780470379288

Author(s): Scott, David Meerman
Edition: 1
Released: Jan 01, 2008
Publisher: John Wiley&Sons, Inc.
Format: Paperback, 287 pages
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Description:

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Best prices to buy, sell, or rent ISBN 9780470379288

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