Changing the Channel: 12 Easy Ways to Make Millions for Your Business
Description:
An all-encompassing guide to making the most from multi-channel marketing
Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.
Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.
- Discusses how to create successful marketing campaigns by using a mix of different marketing channels
- Offers some smart ways to track customer buying habits with a database that covers all marketing channels
- Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches
With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.
Best prices to buy, sell, or rent ISBN 9780470375020
Frequently Asked Questions about Changing the Channel: 12 Easy Ways to Make Millions for Your Business
The price for the book starts from $7.35 on Amazon and is available from 20 sellers at the moment.
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The Changing the Channel: 12 Easy Ways to Make Millions for Your Business book is in very low demand now as the rank for the book is 3,619,644 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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