Strategic Market Management
Description:
Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered. The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.
Best prices to buy, sell, or rent ISBN 9780470317242
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Frequently Asked Questions about Strategic Market Management
The price for the book starts from $6.48 on Amazon and is available from 18 sellers at the moment.
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The Strategic Market Management book is in very low demand now as the rank for the book is 2,837,301 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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