Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Description:
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
Best prices to buy, sell, or rent ISBN 9780470137321
Frequently Asked Questions about Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
The price for the book starts from $7.50 on Amazon and is available from 27 sellers at the moment.
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The Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership book is in very low demand now as the rank for the book is 6,023,491 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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