Managing Innovation: Integrating Technological, Market and Organizational Change
Description:
- Two new perspectives are introduced through which to re-examine material presented in each chapter: sustaining versus disruptive innovation (a greater emphasis will be placed on disruptive innovation) and organizations versus networks (greater discussion of the network issues raised in each chapter).
- Provides more treatment of innovation in services.
- Greater internationalization of case examples will be provided e.g. more examples will be included from Asia and Latin America.
- Introduces discussion of the relationship between innovation and the environment.
Best prices to buy, sell, or rent ISBN 9780470093269
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