Return on Ideas: A Practical Guide to Making Innovation Pay
Description:
The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry’s – as well as unconventional sources such as theatre and comedy.
Best prices to buy, sell, or rent ISBN 9780470028575
Frequently Asked Questions about Return on Ideas: A Practical Guide to Making Innovation Pay
The price for the book starts from $13.84 on Amazon and is available from 12 sellers at the moment.
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