Customer Intelligence: From Data to Dialogue
Description:
Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
Best prices to buy, sell, or rent ISBN 9780470018583
Frequently Asked Questions about Customer Intelligence: From Data to Dialogue
The price for the book starts from $7.12 on Amazon and is available from 18 sellers at the moment.
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The Customer Intelligence: From Data to Dialogue book is in very low demand now as the rank for the book is 5,774,029 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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