webSurveyor CD-ROM to Accompany Marketing Research: The Impact of the Internet

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webSurveyor CD-ROM to Accompany Marketing Research: The Impact of the Internet image
ISBN-10:

0470001291

ISBN-13:

9780470001295

Edition: 5
Released: Apr 18, 2001
Publisher: wiley
Format: CD-ROM, 0 pages

Description:

Formerly known as Contemporary Marketing Research, Marketing Research: The Impact of the Internet presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.

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