The Supermarketers
Description:
Robert Heller aims to provide an insight into the achievements and mistakes of some of the world's famous companies such as Philips, ICI, Pepsi Cola and Rolls Royce. The vignettes show how individual marketing leaders in different fields are devising new ways to turn the changing tastes of consumers into product and profit. It is aimed at top executives senior and middle management and the new marketers themselves. The author's style and practical advice is echoed from his book "Supermanagers" 1984.
Best prices to buy, sell, or rent ISBN 9780452261693
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- The Supermanagers: Managing for Success, the Movers, and the Doers,the Reasons WhyHeller, RobertEdition:1ISBN-13:9780070283091
- The SupermarketersHeller, RobertEdition:First EditionISBN-13:9780283995507
- The SupermarketersRobert, HellerEdition:New EdISBN-13:9780283997396
- The Supermarketers: Marketing for Success, Rules of the Master Marketers, the Naked MarketplaceHeller, RobertEdition:First EditionISBN-13:9780525245209
- The Supermanagers: Managing for Success, the Movers, and the Doers,the Reasons WhyHeller, RobertEdition:1ISBN-13:9780070283091
- The SupermarketersHeller, RobertEdition:First EditionISBN-13:9780283995507
The Supermarketers
Heller, Robert
Edition:First Edition
ISBN-13:9780283995507
The Supermarketers
Robert, Heller
Edition:New Ed
ISBN-13:9780283997396
The Supermarketers: Marketing for Success, Rules of the Master Marketers, the Naked Marketplace
Heller, Robert
Edition:First Edition
ISBN-13:9780525245209
The Supermanagers: Managing for Success, the Movers, and the Doers,the Reasons Why
Heller, Robert
Edition:1
ISBN-13:9780070283091
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