101 Things I Learned® in Advertising School
045149671X
9780451496713
Description:
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Best prices to buy, sell, or rent ISBN 9780451496713
Frequently Asked Questions about 101 Things I Learned® in Advertising School
The price for the book starts from $8.98 on Amazon and is available from 34 sellers at the moment.
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101 Things I Learned® in Advertising School book is in low demand now as the rank for the book is 269,349 at the moment. It's a low rank, and the book has not much sales on Amazon.
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