All Categories /
Business & Money /
Marketing & Sales

Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)

(8)
Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) image
ISBN-10:

0446178012

ISBN-13:

9780446178013

Author(s): Baskin, Jonathan Salem
Released: Sep 22, 2008
Publisher: Business Plus
Format: Hardcover, 272 pages
Find in Library

Description:

In late 2008, a book about the crisis in marketing called Branding Only Works on Cattle predicted:

  • Burger King's creepy mascot wouldn't do anything: it has since lost share, got sued for wasting marketing funds, and its top marketer quit.
  • Gap's heavy expenditures on charity couldn't keep its customers buying, and sure enough its sales sank as fast as every other retailer.
  • Harley Davidson's mammoth brand value wouldn't help it sell bikes. It recently announced a 71% drop in profits on severely lagging sales.
The marketing world is still struggling to come up with a response to the massive change underlying these events, embracing ever-wackier books and nonsense theories (like mind-reading and social media conversations that don't say anything), and as a result:
  • Corporate reputations have plummeted.
  • Consumer loyalty is a thing of the past.
  • Brands are increasingly unable to charge premium prices.
Branding Only Works on Cattle gives detailed proposals on how we might reinvent brands...rethinking them as sets of behaviors, not mental states. It offers a variety of detailed ways to do it, such as:
  • Basing marketing on operational differences, not imagination and perceptions.
  • Embracing true evangelists, not paid celebrities.
  • Mapping campaigns the way video games are designed.
Many marketers shuddered at the possibilities that their cherished fantasies about brands might be wrong; some of them felt compelled to ding the book in their reviews. But Branding Only Works on Cattle remains ahead of its time, and offers a new way of looking at the challenges most businesses are still facing today.

Best prices to buy, sell, or rent ISBN 9780446178013

‌
‌
‌

Related Books

  • 1
  • 2
Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) image
Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)
Baskin, Jonathan Salem
Edition:Reprint
ISBN-13:9780446178020
Branding Only Works on Cattle: The New Way to Get Known (and Drive your Competitors Crazy) image
Branding Only Works on Cattle: The New Way to Get Known (and Drive your Competitors Crazy)
Baskin, Jonathan Salem
Edition:1
ISBN-13:9780470742570

Frequently Asked Questions about Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)

You can buy the Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from ‌ and is $‌ for the ‌.

The price for the book starts from $6.49 on Amazon and is available from 12 sellers at the moment.

At BookScouter, the prices for the book start at $3.18. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.

If you’re interested in selling back the Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) book, the best buyback offer comes from ‌ and is $‌ for the book in good condition.‌

‌‌‌‌‌‌‌‌‌‌

Not enough insights yet.

Not enough insights yet.