The Essentials of Marketing Research
Description:
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.
The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:
- Secondary research and data mining
- Internet marketing research
- Qualitative and exploratory research
- Statistical analysis
- Marketing research ethics
With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Best prices to buy, sell, or rent ISBN 9780415899284
Frequently Asked Questions about The Essentials of Marketing Research
The price for the book starts from $8.98 on Amazon and is available from 16 sellers at the moment.
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