Television and New Media
Description:
We watch TV on computers, phones, and other mobile devices; television is now online as much as it is "on air." Television and New Media introduces readers to the ways that new media technologies have transformed contemporary broadcast television production, scheduling, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book examines the ways that television programming has changed―transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through a combination of transmedia marketing and storytelling. Television studios strive to keep their audiences in constant interaction with elements of the show franchise in between airings not only to boost ratings, but also to move viewers through the different divisions of a media conglomerate.
Organized around key industrial terms―platforming, networking, tracking, timeshifting, placeshifting, schedule-shifting, micro-segmenting, and channel branding this book is essential for understanding how creative and industrial forces have worked together to transform the way we watch TV.
Best prices to buy, sell, or rent ISBN 9780415802383
Frequently Asked Questions about Television and New Media
The price for the book starts from $7.12 on Amazon and is available from 21 sellers at the moment.
If you’re interested in selling back the Television and New Media book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Television and New Media book, the best buyback offer comes from and is $ for the book in good condition.
The Television and New Media book is in very low demand now as the rank for the book is 7,165,203 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.