The Marketing Book
041570376X
9780415703765
Description:
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.
This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing.
If you're a marketing student or practitioner with a question, this book should be the first place you look.
Best prices to buy, sell, or rent ISBN 9780415703765
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The The Marketing Book book is in very low demand now as the rank for the book is 12,486,399 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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