The Global Korean Motor Industry: The Hyundai Motor Company's Global Strategy (Routledge Advances in Korean Studies)

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The Global Korean Motor Industry: The Hyundai Motor Company's Global Strategy (Routledge Advances in Korean Studies) image
ISBN-10:

0415542790

ISBN-13:

9780415542791

Edition: 1
Released: May 15, 2012
Publisher: Routledge
Format: Paperback, 144 pages
Related ISBN: 9780415413664

Description:

Based upon extensive fieldwork in India and Korea, this book is a detailed account of the globalization of the Korean automobile industry and Hyundai Motor Company, one of the most prominent of the new Korean multinational corporations.

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