Routledge Handbook of Sports Sponsorship: Successful Strategies
Description:
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.
The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes:
• Sports marketing and sports management theory.
• Stage by stage analysis of the sponsorship process
•The roles of different key stakeholders in the process
• Thorough explanation of copyright and contract law for sports sponsorship
• Major international sports sponsorship case-studies examined from concept stage through to post-event analysis.
The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management.
Best prices to buy, sell, or rent ISBN 9780415401104
Frequently Asked Questions about Routledge Handbook of Sports Sponsorship: Successful Strategies
The price for the book starts from $63.94 on Amazon and is available from 13 sellers at the moment.
If you’re interested in selling back the Routledge Handbook of Sports Sponsorship: Successful Strategies book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Routledge Handbook of Sports Sponsorship: Successful Strategies book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.