McLuhan and Baudrillard: The Masters of Implosion

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McLuhan and Baudrillard: The Masters of Implosion image
ISBN-10:

0415190622

ISBN-13:

9780415190626

Author(s): Genosko, Gary
Released: Apr 08, 1999
Publisher: Routledge
Format: Paperback, 160 pages
Related ISBN: 9780415190619

Description:

Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.

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