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Advertising Uneasy Persuasion: Its Dubious Impact on American Society (Communication and Society)

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Advertising Uneasy Persuasion: Its Dubious Impact on American Society (Communication and Society) image
ISBN-10:

0415084997

ISBN-13:

9780415084994

Author(s): Schudson, Michael
Edition: 2
Released: Jul 08, 1993
Publisher: Routledge
Format: Paperback, 336 pages
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Description:

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.

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