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Advertising International: The Privatisation of Public Space (Comedia)

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Advertising International: The Privatisation of Public Space (Comedia) image
ISBN-10:

0415050642

ISBN-13:

9780415050647

Author(s): MATTELART, ARMAND
Edition: 1
Released: Oct 17, 1991
Publisher: Routledge
Format: Paperback, 260 pages
Related ISBN: 9780415050630
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Description:

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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