Marketing Tourism Places

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Marketing Tourism Places image
ISBN-10:

0415038103

ISBN-13:

9780415038102

Author(s): Ashworth, G.J.
Released: Jan 01, 1990
Publisher: Routledge
Format: Hardcover, 304 pages
Related ISBN: 9780415814683

Description:

Looks at what can be done to sell tourist places. Utilizing both theoretical and empirical approaches, the book contains case studies of areas from different segments of the industry and evaluates different marketing strategies. This book should be of interest to lecturers and students of marketing, geography, tourism and professionals in the tourism business.

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